The operating system for
property in Africa
We're building the software that powers property businesses across East Africa — so they can focus on building communities, not managing spreadsheets.
Our mission
Property is the largest asset class in East Africa. Yet most property businesses still run on WhatsApp groups, Excel spreadsheets, and paper receipts. Rent goes uncollected, maintenance requests disappear, and owners have no visibility into their investments.
Imara was founded to change that. We believe property professionals deserve modern, intuitive software that meets them where they are — on WhatsApp, on mobile, and in the cloud.
Our platform combines property management, construction tracking, and financial intelligence into one system. With M-Pesa integration, WhatsApp-native tenant communication, and double-entry accounting, we're helping property businesses across East Africa professionalize and scale.
Our journey
Building the future of property technology in East Africa.
Founded
Started with a vision to bring property management in East Africa into the digital age.
What we believe
The values that guide everything we do.
Customer Obsessed
We build what property professionals actually need. Every feature starts with listening to our customers.
Team First
Great software comes from great teams. Collaboration and diverse perspectives drive our innovation.
East African Roots
We understand the market because we live here. M-Pesa, WhatsApp, local regulations — all native.
Excellence
We obsess over quality. Every rent payment should be seamless, every project plan should be precise.
Backed by experience
Our team combines deep property industry expertise with world-class engineering.
Industry Veterans
Leadership with decades of property management and construction experience in East Africa
Product-Led
Engineers and designers who obsess over user experience and mobile-first design
Built for Africa
Local team that understands M-Pesa, WhatsApp culture, and regulatory landscapes
Ready to transform your
property business?
Join property managers, developers, and contractors using Imara to streamline operations, collect rent, and deliver projects on budget. Be first to get access.
Early access • Founder pricing for waitlist members • 1-on-1 onboarding